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Question: Explain With Example Understanding The Business Level Operations? Answer: Introduction The marketing of the modern-day organizations is important since there is high level of competition in the market (Proctor 2014). The business entities are becoming more and more complex owing to the number of departments that operate within the business entities. The organizations face the challenges of both internal environment as well as external environment. There are number of adversities that affect the smooth functioning of the modern-day organizations (Proctor 2014). Hence, it becomes crucial to determine suitable policies that would help the company to manage through these adversities. This report is part of a service firm audit done for Taco Bill Mexican Restaurants, located at Victoria, Australia. It would carry out a detailed and in-depth investigation of the external environment of the restaurant with the help of tools such as SWOT, PESTEL. It would also define the current marketing mix of the company. The issues of the firm would be identified and the recommendations for the same would be enumerated. Discussion of business Taco Bill Mexican Restaurants is located at Balcombe Road Black Rock, Victoria in Australia (Tacobill.com.au 2017). It is fully air conditioned restaurant with relaxed atmosphere, friendly service, private function area and it is covered outside the deck so that the people can enjoy the sea views (Tacobill.com.au 2017). It has award winning Mexican cuisines and relaxed as well as peaceful atmosphere. This restaurant has gained the trust of the people for decades. It also has takeaway and online food delivery options (Tacobill.com.au 2017). Service Marketing Mix It is important to understand the marketing mix of Taco Bill so that it becomes easier for them to formulate effective organizational strategies- Product There are different types of product available at the restaurant such as Taco, Taquitos, Enchilada, Nachos, Delgada and others (Tacobill.com.au 2017). The restaurant serves both chicken, beef as well as vegetarian items. It also offers a variety of drinks such as Frozen Margarita, fruit margarita, liquer margaritas and others. They also offer Sangria, which is a refreshing red wine punch, which is a popular drink in Mexico (Tacobill.com.au 2017). They provide nonalcoholic beverage like Mexican Slushie. They also offer various kinds of beer, cider, white wine and spirits. Price The restaurant offers cheap pricing options on specific days and on other days, it provides higher pricing options (Fayol 2016). The rates and special offers are designed to attract the guests coming in the restaurant. The restaurant tries to keep competitive pricing for their products. Place The product is accessible to the customers from various locations in Australia such as Victoria, Melbourne, NSW and others (Tacobill.com.au 2017). The restaurant is present in multiple locations, which is helpful in gathering a wide number of customers. Promotion The company uses several promotional tactics to reach out to the customers such as printed media advertisements, personal telephone calls, pamphlets, hoardings, promotional offers, discount coupons, brochures and others (Monis 2015). The company has dedicated pages in the social networking sites such as Facebook, Twitter and others. It also has dedicated television advertisements (Tacobill.com.au 2017). People In the Taco Bill, the service employees represent the brand who are the first persons that deal with the customers when they arrive at the organization (Tacobill.com.au 2017). The employees should give a good impression and training is needed for this purpose (Meiseberg and Dant 2015). However, in Taco Bill, there are limited number of trainings that are provided to the employees. Process The restaurant has poor quality of foods which is often stale, undercooked and overcooked. This has led to many service complaints and the company should try to enhance the food provided to the customers. Physical evidence The company adheres to the fact that there should be similarity between the different franchises, which would help the customers to become favorable with the brand (Pilcher 2017). Environmental Scan SWOT analysis The SWOT analysis is important for the identification of strengths, weakness, opportunities and threats of Taco Bill. Strengths The strong points about the restaurant includes that its exteriors are clean, tidy and well maintained (Tacobill.com.au 2017). The interiors of the restaurant give premium look and it has nice ambience (Tacobill.com.au 2017). The service style is new to the area and they have products which are comparatively cheaper than the competitors. Weakness There has been deterioration in the quality of food served at the restaurant (Zomato.com 2017). The behavior of the staffs is bad and there are times they misbehave with the guests. There are also issues with the service delivery such as the empty tables lay uncleaned for quite a long time, which causes dissatisfaction among the guests. There are instances when there are no staffs to attend the guests. Opportunities Source: (Anand et al. 2015) The Mexican food market is growing and there are possibilities that there would be huge growth of the customers preferring Mexican cuisines (DiPietro Remar and Parsa 2016). There are chances of expansion in Australia with more number of outlets. There is a huge increase in the number of health-conscious customers hence the restaurant can introduce new zero calorie meals made from healthy ingredients (Anand et al. 2015). It can also venture into the emerging economies for better business prospects. Threats There is a huge number of restaurants in Australia that specializes in Mexican foods. The increasing global rumors about the harmful effects of fast foods may adversely affect the sales of the company (Irwin 2015). The restaurant is labor intensive and any probable labour market issues can affect the nature of service delivery. There is a major threat from the close rivals such as La Tortilleria, Mamasita and others. PESTEL analysis This analysis would help in the understanding of the external environment factors of Taco Bill Restaurants. Political Source: (Esping-Andersen 2013) The global restaurant chains are expected to comply with the country-specific requirements like minimum wage regulations, labor market trends, quality regulations and hygiene factors. There are different government regulations that intervene the business such as subsidies, tariffs, import quotas, free trade zones and others (Esping-Andersen 2013). Australia is a lucrative place for doing business due to the stability, strength and open government. It also has competitive business costs, favorable tax system and world class infrastructure. Economic source: (Canare Ang and Mendoza 2014) Australia is considered as one of the largest capitalist economies of the world (Wood and Alsayegh 2014). It is being dominated by the service sector and the growth of agricultural as well as mining sector has contributed to the growth of the economy. The various economic factors affect business of Taco Bill such as employment, consumers confidence, inflation and the interest rates. Taco Bill should customize its products based on the industrial policies, economic condition, import-export policies and the demographic constituents of the country (Canare Ang and Mendoza 2014). Australia occupies the 10th rank in the ease of doing business, have continuous economic growth, low public debt and open market with less restrictions. The restaurants are introducing exciting deals as well as low price menu options in order to combat the ill effects of recession. Social Australia has culturally diverse set of people who are residing in a comparatively young society. There is different religion in the country such as Anglicon, Roman Catholic, Christian, Non-Christian and others. The dominant British Australian tradition can be seen well in the country, which is often considered as multicultural society (Entzinger 2014). The Australians have the liberty to participate in the national life and they can express their cultural beliefs freely. The primary language of the country is English. There have been shift in the healthy lifestyles of the people, which has increased the need to implement the low-calorie options. Technological There are certain technological factors that affect the functioning of the restaurants such as automation, technology incentives, rate of technological change and RD activity (O'Mahony Vecchi and Venturini 2014). These are determinants of the barriers to entry, influence outsourcing decisions, efficient production levels and others. The technological shifts can affect the quality, costs and the lead to different innovation. Digital displays in the restaurants are able to change the menu within a minute according to the time of the day (Davies Clinch and Alt 2014). The restaurant does not use appropriate number of technological advancements in their restaurant functioning. Environmental The business entities need to take care of the external environment dynamics so that there is no harm to it. The restaurants are adopting green practices to get the loyalty of the consumers (Jang Kim and Lee 2015). They are also opting for recyclable packaging. Legal The restaurants are expected to meet the food standards requirements such as Food and Drug Administration (Food and Drug Administration 2013). They are also liable to follow the employment regulations of the country. The Australian government is concerned about the phenomenon of childhood obesity and hence there are increased restrictions for targeting children. Summary of issues The above analysis of Taco Bill shows that there are several service issues in the company. The first issue was concerned with the low quality of food served in the restaurant. There have been several complaints related to the quality of food available at the restaurant. There are also issues with the training and development of the employees. The organization does not pay attention to the employee development initiatives, which is not good in the long run. If the skills and the competencies of the employees are not improved, then they would be stagnant. The organization does not incorporate sufficient technological advancements in their restaurant, which makes them lag behind their competitors. The company lacks low calorie food items in their menu, which are being increasingly demanded by the customers. Recommendations The food prepared by the restaurant should not be overcooked, reheated and stale. It should be prepared hot and should use only fresh ingredients. There should be strict quality adherence of the food products delivered to the customers in the restaurant. Taco Bill should undertake a detailed on the job training for the employees for customer service, preparation and food handling techniques. The employee should be provided trainings for improving the overall management of the department. There should be more incorporation of the digital menu in the restaurant and there should be app based services, which would help the customers to choose the menu as per their convenience. Conclusion The service audit of Taco Bill restaurant presents some interesting findings. The marketing mix of the restaurant is being done by focusing on the 7 Ps of marketing. The internal environmental analysis has been done by using the SWOT analysis and the external analysis has been done with the help of PESTEL analysis. There are certain issues found in the organizations such as low quality of food, training and development, technological advancements and no menu items concerning low-calorie items. Based on the issues, a set of recommendations has been given in order to solve the issues in the near future. 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